Why I chose to switch to non-toxic makeup
The average woman puts 515 synthetic chemicals on her body every day without knowing and 60% of what we put into our skin is absorbed into our body. I’m not okay with that! Due to a lack of regulation, the United States Food and Drug Administration permits cosmetic companies to use toxic chemicals known to be harmful in their products. As a result, chemicals linked to cancer, endocrine disruption, reproductive toxicity, developmental toxicity, immunotoxicity, organ toxicity, neurotoxicity, and many other health concerns are hidden in the cosmetics women are using on their bodies every day.
So just use a brand that says it natural, right? Well, the problem is a lot of those brands that label themselves as natural and clean really aren’t that safe either. Brands can just slap these labels on their products like “clean” “green” “organic” “natural” with no regulation or proven effects of their safety. So you have to learn ingredients, figure out which ones to avoid, and find companies that you can trust to actually produce safe products.
Why I fell for Crunchi
If I’m being honest makeup was a TOUGH switch for me. I tried so many clean beauty options and they either didn’t perform or weren’t really as safe as they advertised. I needed to find clean makeup that didn’t make me compromise beauty for my health, or my health for beauty and I was lucky enough to finally stumble across Crunchi.
- Truly Clean- The Crunchi line is Non-GMO, Cruelty-Free, Gluten-Free, Toxin Free, Eco-Cert, Vegan and made with Certified Organic ingredients wherever possible.
- Blacklisted Ingredients- They blacklist a ton of ingredients still found in so many green beauty brands. You will never find Phenoxyethanol, PEGs, animal fats, Bismuth Oxychloride, Glycols, Japanese Honeysuckle, loose Titanium Dioxide, Mineral Oils + more! To read all of their blacklisted ingredients, head here. This list of black listed ingredients is unlike any other! What I really loved about Crunchi was that they didn’t use Phenoxyethanol. Phenoxyethanol is a broad spectrum preservative that was used to replace parabens when we realized how harmful they were, but it is an endochine disruptor and can causes irritation to the skin and eyes. If you check many popular clean beauty brands you’ll find it in their ingredient list — not Crunchi.
- Performance- Every product perform amazingly! I was honestly super skeptical trying out the foundation, my expectations were LOW but it’s seriously the the best foundation I have ever used! (Including my old go to toxin filled ones.)
My Clean Beauty Make Up Routine
Let’s start by saying I am no make up artist. I am a mom and have a limited amount of time to get ready each day. I need my makeup to be simple, safe, and perform! This clean beauty makeup routine really takes me 5 minutes, even with a toddler climbing around my vanity, asking me a million questions, and playing with my makeup and brushes, which I don’t have to worry about because the makeup I’m using is safe for my skin and her sweet little kissable cheeks!
Clean Beauty Primer + Foundation
I never even knew I needed a primer before using the SMART Primer from Crunchi, but let me tell you that the primer combined with the Beautifully Flawless Foundation are literally a match made in heaven. They work together to produce a beautiful dewey, creamy, flawless look.
I start with the SMART primer, give it a few minutes to absorb, then apply the foundation with the No. 1 Flat Top Brush. Buildable, adaptable and packed with skin-loving ingredients, the coverage is amazing – I basically only use my concealer to brighten and highlight now, and it lasts ALL day!!!
Clean Beauty Concealer
The concealer is simple and effective. A little goes a long way. It worked to cover those dark circles (hello, mom life) and does a great job to brighten the under eye and bridge of my nose.
Clean Beauty Cheeks, Bronze, Highlight
Brilliant Bronzer – The bronzer is AMAZING it gives a beautiful sunkissed shimmer. The loose powder is easy to apply with the No. 3 Bronzer brush and like all of the other products in the line a little goes a long way. It will last you a long time.
Make Me Blush – The blush is so easy to apply and gives you a beautiful natural pop of color. I have fair skin and go back and forth between Palm Beachy and Pretty Please. I love the flexibility of the blush and the fact that they work all work on any skin tone.
Light Reflecting Pressed Highlighter – Hello GLOW, Goodbye, TOXINS! This highlighter is makes my skin look so healthy and radiant — LOVE, LOVE, LOVE it! I don’t use this everyday but when I want that extra glow this does the trick.
Clean Beauty Eyes
The New Mascara – This is a big one for me. I like my eyelashes long, dark, and full. If you want buildable thickness without clumping you’ve come to the right place. Crunchi Mascara does all of those things, plus it doesn’t sting my eyes the way my old mascara did when I wash it off!
Eyeshadow – When I have a few extra minutes I love playing with the different eye shadow colors and creating new looks! They have a huge variety of mattes and shimmery metallics and they are all super blendable! If I want an eyeliner look I use a wet brush to apply eclipse or faux suede at the base of my lashes. For my everyday look I tend to use the bronzer as a double duty product and apply and sweep it over my lid for a natural look.
Clean Beauty Lips
Luxe Lipstick – The lipstick is smooth, hydration and 100% safe! I never really wore lipstick before but now I find myself putting it on regularly for a fun look and a little confidence boost. I love Pure for an everyday look or Serendipity for a bold lip!
Lush Lip gloss – Smooth, creamy soft and never sticky, I’m obsessed with every gorgeous shade! Lip gloss is definitely my go to for an easy everyday look and these ones are so pretty. Arabella also loves sneaking a little shimmery gloss on her lips, so again I’m so thankful for the safe, clean ingredients.
Is it time to detox your Makeup Bag?
Toxin Free. Organic. Clean? These aren’t buzz-words anymore. They are a way of life. Our way of life and they can be yours too! I love that I can incorporate these products into my daily routine and know that they are safe for me, safe for Arabella (who I can’t stop kissing), and perform beautifully!!! If you want to make the switch to clean beauty but feel overwhelmed or don’t know where to start, feel free to send me a message! I love to give you more information and help you in any way I can!
*Affiliate links used. All thoughts and opinions are 100% my own.
